Ageism Awareness Day highlights urgent need to address age discrimination and elder abuse

EAAA is calling for stronger national action to address ageism, a driver of elder abuse, as part of Ageism Awareness Day 2025 held on 9 October each year. 

Ageism remains one of the most socially accepted forms of prejudice in Australia, shaping how older people are perceived, treated and supported. Research consistently shows that negative stereotypes of ageing can limit opportunities, reduce access to services and increase the risk of abuse, neglect and exploitation. 

“Ageism is not just an attitude problem. It has real and damaging impacts on the lives of older Australians,” said Sue Leitch, Co-Chair of EAAA. “It erodes dignity, limits choice, and in many cases, paves the way for elder abuse. Ageism Awareness Day is a reminder that older people have the same rights as everyone else: to be safe, respected, and valued.” 

Diedre Timms, Co-Chair of EAAA, added: “Ending ageism requires systemic change. Governments, services, and communities all have a role to play in challenging stereotypes and ensuring that older people are at the centre of decision-making. We need to see investment in prevention and responses that uphold human rights at every stage of life.” 

EAAA is urging governments to embed anti-ageism strategies into policy, service design and public awareness campaigns, and to ensure that older Australians have universal access to specialist services when experiencing or at risk of elder abuse. 

“Every day, our work shows us the link between ageism and elder abuse,” said Bev Lange, EAAA’s Executive Officer. “By tackling ageism, we not only improve social attitudes but also build the foundations for safer, more inclusive communities where older people are supported to thrive.” 

Ageism Awareness Day 2025 is an opportunity to recognise the contributions of older Australians and commit to addressing the prejudice that too often diminishes their rights, wellbeing and safety. 

Learn more about EAAA’s work on our website www.eaaa.org.au and for information and support visit our information hub www.compass.info  

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Media enquiries: Diane Lyons, Communications Manager, EAAA  Diane@eaaa.org.au